Google has a dedicated version of its search engine called Image Search which helps find images. Claiming to be the most comprehensive image search facility on the web, it has billions of images from websites already within its index. When searching for images, you can tailor the search for various sizes and choose a specific type of image you're looking for, such as a photo, clipart or head shot.
When clicking on a image, the image will load as a preview in one frame, whilst showing the website the image is from in a frame below. This gives you the option of visiting the website or enlarging the image to full size. Google Image Search is popular. It actually gets more traffíc than Yahoo, Window Live Search and Ask Jeeves.
Integrating keyword phrases into this content is essential and makes a genuine difference to rankings. This is no different for images.
Your images should be named after their subject. For example, if you want to come up in Google Image Search for Cowboy Boots you should call it something along the lines of 'CowboyBoots.jpg' as opposed to something generic such as 'photo1234.jpg.' Likewise, if you have a folder full of Cowboy Boots images, name the folder descriptively too.
Related to relevancy, Google's Image Guidelines suggest saving all related images in the same folder. If Google can see you concentrate on this subject, this could potentially boost your ranking within Google Images. Likewise, if you talk a lot about the chosen subject across many pages, you may want keep them under a well titled sub-folder.
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